AIO score
Strong76 / 100
Top fixes
- High Reduce JS-only content for core pages (AI crawlers may not render JS) (Renderability & JS: 6/20)
- Low Add H1 heading (missing from the server HTML on 4 of 11 sampled pages) (Structure & readability: 23/30)
Score breakdown
- Technical & crawlability 25/25
- Renderability & JS (weakest) 6/20
- Structure & readability 23/30
- Metadata & consistency 22/25
What's working
- Technical & crawlability: 25/25
- Metadata & consistency: 22/25
Ghost Test: can AI crawlers answer buyer questions?
We ask an AI model each question twice: once using only the HTML a crawler like GPTBot receives, and once using the page as visitors see it after JavaScript runs. A question is flagged when only the visitor version can answer it.
Homepage only: some of the pages the targeted questions need were not found, so we asked one broad question about the homepage instead.
What is this, and how does it make my life better? OK
Page: https://shopify.com/
Both versions could answer: AI crawlers get the same information visitors do.
Answer from what the AI crawler sees
01 Shopify is an all-in-one commerce platform designed to help businesses build and grow quickly, utilizing AI and providing tools to manage every aspect of a business. It enhances your life by allowing you to sell products online and in person, offering customizable store designs, access to a vast app store for specialized features, and a high-converting checkout process. Additionally, Shopify Capital provides funding options to help businesses stock inventory and grow without giving up equity.
Answer from what visitors see
01 Shopify is a commerce platform that allows you to build and manage an online store quickly and efficiently. It makes your life better by enabling you to sell products across various channels, including online, in-person, and through social media, while providing tools for marketing, analytics, and payment processing. With features like a high-converting checkout, AI assistance through Sidekick, and access to a large app ecosystem, Shopify helps you grow your business and reach more customers effectively.
Page-by-page breakdown
Each sampled page, scored on what an AI crawler receives before any JavaScript runs.
- shopify.com 75/100
homepage · 0% of visible text in server HTML
Content needs JavaScript - shopify.com/pricing 75/100
pricing · 0% of visible text in server HTML
Content needs JavaScript - shopify.com/buy-button 75/100
pricing · 0% of visible text in server HTML
Content needs JavaScript - help.shopify.com/en 52/100
docs · 0% of visible text in server HTML
Content needs JavaScript Missing: H1 headingMissing: Schema (JSON-LD) -
docs · 0% of visible text in server HTML
Content needs JavaScript - apps.shopify.com 57/100
integrations · 0% of visible text in server HTML
Content needs JavaScript Missing: H1 headingMissing: Schema (JSON-LD) - shopify.com/pos 65/100
product · 0% of visible text in server HTML
Content needs JavaScript Missing: Subheadings - privacy.shopify.com/en 55/100
security · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD)Missing: OpenGraphMissing: Canonical tag - shopify.com/legal/privacy 75/100
security · 0% of visible text in server HTML
Content needs JavaScript - shopify.com/blog 62/100
blog · 0% of visible text in server HTML
Content needs JavaScript Missing: H1 heading - shopify.com/blog 62/100
blog · 0% of visible text in server HTML
Content needs JavaScript Missing: H1 heading
Audit scope
- Pages sampled
- 11
- How pages were found
- XML sitemap and homepage links
- Coverage · certainty
- complete · high
No crawl warnings: every sampled page loaded.
Compare to peers
- reddit.com (no public report in this directory)
- gartner.com (no public report in this directory)
- tooltester.com (audit report)
- bigcommerce.com (audit report)
- optinmonster.com (no public report in this directory)
Can AI assistants open this site?
This report shows what AI crawlers read. It doesn’t test whether ChatGPT, Claude and Perplexity get past the site’s firewall when a person asks them about a page. If this is your company, the Threshold Test checks each assistant against your key pages and tells you what to change. It’s free once you’ve claimed this profile.
Report FAQ
What is the Ghost Test?
The Ghost Test checks whether an AI crawler can answer the questions buyers ask, such as pricing and main features. We ask an AI model each question twice about the page most likely to answer it: once using only the HTML the server sends (what crawlers like GPTBot read, since they don't run JavaScript), and once using the page as visitors see it. A question is flagged as a gap when only the visitor version can answer it.
Does a gap mean an AI hallucinated about this company?
No. A gap means the information exists on the site but AI crawlers can't read it without running JavaScript. That raises the risk that an AI assistant guesses or leaves the fact out, but it is not a record of a specific wrong answer.
How is the AIO score calculated?
The AIO score adds up four pillars: technical & crawlability (25 points), renderability (20), structure (30) and metadata (25). Each is scored on the HTML AI crawlers receive. The methodology page lists every check.
What do coverage and certainty mean?
Coverage describes how many of the site's important pages the audit managed to sample; certainty describes how consistent the evidence was. Lower values mean the report is directional and worth re-running.