AIO score
Strong72 / 100
Top fixes
- High Reduce JS-only content for core pages (AI crawlers may not render JS) (Renderability & JS: 7/20)
- Medium Add H1 heading (missing from the server HTML on 5 of 12 sampled pages) (Structure & readability: 20/30)
- Medium Add Subheadings (missing from the server HTML on 4 of 12 sampled pages) (Structure & readability: 20/30)
Show 1 more fix
- Low Add Schema (JSON-LD) (missing from the server HTML on 5 of 12 sampled pages) (Metadata & consistency: 20/25)
Score breakdown
- Technical & crawlability 25/25
- Renderability & JS (weakest) 7/20
- Structure & readability 20/30
- Metadata & consistency 20/25
What's working
- Technical & crawlability: 25/25
- Metadata & consistency: 20/25
Ghost Test: can AI crawlers answer buyer questions?
We ask an AI model each question twice: once using only the HTML a crawler like GPTBot receives, and once using the page as visitors see it after JavaScript runs. A question is flagged when only the visitor version can answer it.
What is the pricing? Gap
Page: https://bigcommerce.com/pricing
Only the visitor version could answer: AI crawlers miss this information.
Answer from what the AI crawler sees
01 not found
Answer from what visitors see
01 REQUEST PRICING
What are the main features? OK
Page: https://bigcommerce.com/product
Both versions could answer: AI crawlers get the same information visitors do.
Answer from what the AI crawler sees
01 The main features of BigCommerce include: 02 03 1. **Design and Customization**: 04 - Storefront Design with drag-and-drop functionality. 05 - Fully-customizable themes and checkout experiences. 06 - Mobile optimization for responsive design. 07 08 2. **Headless Commerce**: 09 - Integration with WordPress and Acquia Digital Experience. 10 - API-driven commerce capabilities. 11 12 3. **Cross-Channel Ecommerce**: 13 - Multi-storefront management. 14 - Integration with marketplaces and social commerce platforms. 15 - Support for brick-and-mortar sales. 16 17 4. **B2B Features**: 18 - Customer groups, price lists, and bulk pricing.
Answer from what visitors see
01 The main features include: 02 03 1. **Commerce Solutions**: Hosted low/no code, headless options, and improved conversion rates. 04 2. **Multi-Storefront**: Manage multiple unique stores from one account. 05 3. **B2B Features**: Advanced capabilities for enterprise plans, including customer groups and bulk pricing. 06 4. **International Capabilities**: Multi-currency and multi-language support for global sales. 07 5. **Design Flexibility**: Drag-and-drop site page editing, theme customization, and mobile optimization. 08 6. **Payment Options**: Freedom with various payment methods and lower fees. 09 7. **SEO and Marketing Tools**: Customizable SEO-friendly URLs and built-in marketing features. 10 8. **Analytics and Reporting**: Real-time metrics for orders and customer data. 11 9. **Security and Reliability**: High availability infrastructure and PCI compliance. 12 10. **Support Services**: 24/7 technical support and expert guidance for growth.
What integrations are listed? OK
Page: https://bigcommerce.com/integrations
Both versions could answer: AI crawlers get the same information visitors do.
Answer from what the AI crawler sees
01 not found
Answer from what visitors see
01 Feedonomics
What security or compliance claims are present? Gap
Page: https://bigcommerce.com/security
Only the visitor version could answer: AI crawlers miss this information.
Answer from what the AI crawler sees
01 not found
Answer from what visitors see
01 Best-in-Class Payment Security: BigCommerce maintains Level 1 PCI DSS Attestations of Compliance as both a Merchant and a Service Provider. 02 03 Proven Compliance Frameworks: Our security program is aligned with the NIST Cybersecurity Framework and certified against globally recognized standards, including ISO/IEC 27001:2022, 27017, 27018, 27701, and 22301. 04 05 Responsible AI, Certified Under ISO/IEC 42001: BigCommerce is among the first to certify against ISO/IEC 42001:2023. 06 07 Compliance: PCI DSS v4.0.0, GDPR, EU-US DPF, Privacy Shield, CCPA, CPRA, SOC 1, SOC 2, ISO/IEC 27001:2022, ISO/IEC 27001 SoA, ISO 9001:2015, ISO/IEC 42001:2023, ISO 22301, ISO/IEC 27701, ISO/IEC 27017:2015, ISO/IEC 27018:2019, TX-RAMP, FIPS 140-2, CSA STAR, RH-ISAC, CISA: Secure-by-Design Pledge, Visa Service Provider, ProcessUnity, NIST 800-53 Rev. 5, NIST CSF, WCAG 2.2 AA.
Page-by-page breakdown
Each sampled page, scored on what an AI crawler receives before any JavaScript runs.
- bigcommerce.com 75/100
homepage · 0% of visible text in server HTML
Content needs JavaScript noindex -
pricing · 0% of visible text in server HTML
Content needs JavaScript -
pricing · 0% of visible text in server HTML
noindex - support.bigcommerce.com 43/100
docs · 0% of visible text in server HTML
Missing: H1 headingMissing: SubheadingsMissing: Schema (JSON-LD)Missing: Canonical tag -
docs · 0% of visible text in server HTML
Missing: H1 headingMissing: SubheadingsMissing: Schema (JSON-LD)Missing: OpenGraphMissing: Canonical tag - bigcommerce.com/apps/ 57/100
integrations · 100% of visible text in server HTML
noindex Missing: H1 headingMissing: SubheadingsMissing: Schema (JSON-LD) -
integrations · 0% of visible text in server HTML
Content needs JavaScript noindex - bigcommerce.com 62/100
product · 0% of visible text in server HTML
Content needs JavaScript noindex Missing: H1 heading - grow.bigcommerce.com 75/100
product · 0% of visible text in server HTML
Content needs JavaScript noindex - security.bigcommerce.com 54/100
security · 0% of visible text in server HTML
Content needs JavaScript Missing: H1 headingMissing: SubheadingsMissing: Schema (JSON-LD) - bigcommerce.com/blog/ 70/100
blog · 0% of visible text in server HTML
Content needs JavaScript noindex Missing: Schema (JSON-LD) - bigcommerce.com/resources/ 75/100
blog · 0% of visible text in server HTML
Content needs JavaScript
Audit scope
- Pages sampled
- 12
- How pages were found
- XML sitemap and homepage links
- Coverage · certainty
- complete · high
No crawl warnings: every sampled page loaded.
Compare to peers
- gartner.com (no public report in this directory)
- sana-commerce.com (audit report)
- wizcommerce.com (audit report)
- g2.com (no public report in this directory)
- reddit.com (no public report in this directory)
Can AI assistants open this site?
This report shows what AI crawlers read. It doesn’t test whether ChatGPT, Claude and Perplexity get past the site’s firewall when a person asks them about a page. If this is your company, the Threshold Test checks each assistant against your key pages and tells you what to change. It’s free once you’ve claimed this profile.
Report FAQ
What is the Ghost Test?
The Ghost Test checks whether an AI crawler can answer the questions buyers ask, such as pricing and main features. We ask an AI model each question twice about the page most likely to answer it: once using only the HTML the server sends (what crawlers like GPTBot read, since they don't run JavaScript), and once using the page as visitors see it. A question is flagged as a gap when only the visitor version can answer it.
Does a gap mean an AI hallucinated about this company?
No. A gap means the information exists on the site but AI crawlers can't read it without running JavaScript. That raises the risk that an AI assistant guesses or leaves the fact out, but it is not a record of a specific wrong answer.
How is the AIO score calculated?
The AIO score adds up four pillars: technical & crawlability (25 points), renderability (20), structure (30) and metadata (25). Each is scored on the HTML AI crawlers receive. The methodology page lists every check.
What do coverage and certainty mean?
Coverage describes how many of the site's important pages the audit managed to sample; certainty describes how consistent the evidence was. Lower values mean the report is directional and worth re-running.