AIO score
Strong71 / 100
Top fixes
- High Reduce JS-only content for core pages (AI crawlers may not render JS) (Renderability & JS: 7/20)
- Low Add Schema (JSON-LD) (missing from the server HTML on 7 of 11 sampled pages) (Metadata & consistency: 20/25)
Score breakdown
- Technical & crawlability 20/25
- Renderability & JS (weakest) 7/20
- Structure & readability 24/30
- Metadata & consistency 20/25
What's working
- Technical & crawlability: 20/25
- Structure & readability: 24/30
- Metadata & consistency: 20/25
Ghost Test: can AI crawlers answer buyer questions?
We ask an AI model each question twice: once using only the HTML a crawler like GPTBot receives, and once using the page as visitors see it after JavaScript runs. A question is flagged when only the visitor version can answer it.
Homepage only: some of the pages the targeted questions need were not found, so we asked one broad question about the homepage instead.
What is this, and how does it make my life better? OK
Page: https://cognism.com/
Both versions could answer: AI crawlers get the same information visitors do.
Answer from what the AI crawler sees
01 Cognism is a leader in premium sales intelligence, providing high-quality data and compliance solutions that are trusted by over 4000 customers worldwide. It can make your life better by helping you improve your sales strategies, enhance decision-making speed, and increase efficiency through access to real-time data and insights. This can lead to better performance in sales, faster achievement of quotas, and overall business growth.
Answer from what visitors see
01 Cognism provides precise, compliant B2B data that helps revenue teams connect with the right contacts and convert them into customers. It enhances your life by enabling you to prospect more effectively, improve your sales pipeline, and achieve your business goals with better data quality and actionable insights.
Page-by-page breakdown
Each sampled page, scored on what an AI crawler receives before any JavaScript runs.
- cognism.com 70/100
homepage · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) - cognism.com/pricing 70/100
pricing · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) -
pricing · 0% of visible text in server HTML
Content needs JavaScript - help.cognism.com/hc/en-gb 60/100
docs · 0% of visible text in server HTML
Missing: Schema (JSON-LD)Missing: OpenGraph - cognism.com/integrations 70/100
integrations · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) - cognism.com 70/100
product · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) - cognism.com/demo 65/100
product · 0% of visible text in server HTML
Content needs JavaScript Missing: Subheadings - trust.cognism.com 61/100
security · 100% of visible text in server HTML
Missing: H1 headingMissing: SubheadingsMissing: Lists / tablesMissing: Schema (JSON-LD) - cognism.com/security 70/100
security · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) - cognism.com/blog 75/100
blog · 0% of visible text in server HTML
Content needs JavaScript - cognism.com/resources 75/100
blog · 0% of visible text in server HTML
Content needs JavaScript
Audit scope
- Pages sampled
- 11
- How pages were found
- XML sitemap and homepage links
- Coverage · certainty
- complete · high
No crawl warnings: every sampled page loaded.
Compare to peers
- saleshandy.com (no public report in this directory)
- g2.com (no public report in this directory)
- warmly.ai (audit report)
- dealfront.com (audit report)
- zoominfo.com (audit report)
Can AI assistants open this site?
This report shows what AI crawlers read. It doesn’t test whether ChatGPT, Claude and Perplexity get past the site’s firewall when a person asks them about a page. If this is your company, the Threshold Test checks each assistant against your key pages and tells you what to change. It’s free once you’ve claimed this profile.
Report FAQ
What is the Ghost Test?
The Ghost Test checks whether an AI crawler can answer the questions buyers ask, such as pricing and main features. We ask an AI model each question twice about the page most likely to answer it: once using only the HTML the server sends (what crawlers like GPTBot read, since they don't run JavaScript), and once using the page as visitors see it. A question is flagged as a gap when only the visitor version can answer it.
Does a gap mean an AI hallucinated about this company?
No. A gap means the information exists on the site but AI crawlers can't read it without running JavaScript. That raises the risk that an AI assistant guesses or leaves the fact out, but it is not a record of a specific wrong answer.
How is the AIO score calculated?
The AIO score adds up four pillars: technical & crawlability (25 points), renderability (20), structure (30) and metadata (25). Each is scored on the HTML AI crawlers receive. The methodology page lists every check.
What do coverage and certainty mean?
Coverage describes how many of the site's important pages the audit managed to sample; certainty describes how consistent the evidence was. Lower values mean the report is directional and worth re-running.