AIO score
Strong82 / 100
Top fixes
- High Reduce JS-only content for core pages (AI crawlers may not render JS) (Renderability & JS: 6/20)
Score breakdown
- Technical & crawlability 25/25
- Renderability & JS (weakest) 6/20
- Structure & readability 26/30
- Metadata & consistency 25/25
What's working
- Technical & crawlability: 25/25
- Structure & readability: 26/30
- Metadata & consistency: 25/25
- Structured data (JSON-LD) on all 1 sampled pages
- Every sampled page has an H1 heading
Ghost Test: can AI crawlers answer buyer questions?
We ask an AI model each question twice: once using only the HTML a crawler like GPTBot receives, and once using the page as visitors see it after JavaScript runs. A question is flagged when only the visitor version can answer it.
Homepage only: some of the pages the targeted questions need were not found, so we asked one broad question about the homepage instead.
What is this, and how does it make my life better? OK
Page: https://www.zoominfo.com/about/help-center
Both versions could answer: AI crawlers get the same information visitors do.
Answer from what the AI crawler sees
01 This is the ZoomInfo Help Center, which provides resources and support for users of ZoomInfo's products and services. It makes your life better by offering guidance on various topics such as password resets, subscription cancellations, data exports, billing updates, and opting out of data collection, thereby enhancing your experience and efficiency with the platform.
Answer from what visitors see
01 This is the ZoomInfo Help Center, which provides information, resources, and training on ZoomInfo's products and platform to support go-to-market teams. It makes your life better by offering tools and insights that enhance your sales and marketing efforts, helping you to prospect better accounts, close larger deals, and improve overall efficiency in your business operations.
Page-by-page breakdown
Each sampled page, scored on what an AI crawler receives before any JavaScript runs.
-
docs · 0% of visible text in server HTML
Content needs JavaScript noindex
Audit scope
- Pages sampled
- 1
- How pages were found
- Homepage links only (no usable sitemap)
- Coverage · certainty
- partial · low
Crawl warnings
- Couldn't load https://zoominfo.com/
- Couldn't load https://zoominfo.com/pricing
- Couldn't load https://www.zoominfo.com/pricing
- Couldn't load https://zoominfo.com/integrations
- Couldn't load https://ir.zoominfo.com/
- Couldn't load https://zoominfo.com/trust
- Couldn't load https://zoominfo.com/security
- Couldn't load https://www.zoominfo.com/resources
Compare to peers
- demandbase.com (no public report in this directory)
- reddit.com (no public report in this directory)
- gartner.com (no public report in this directory)
- salesgenie.com (audit report)
- vendr.com (no public report in this directory)
Can AI assistants open this site?
This report shows what AI crawlers read. It doesn’t test whether ChatGPT, Claude and Perplexity get past the site’s firewall when a person asks them about a page. If this is your company, the Threshold Test checks each assistant against your key pages and tells you what to change. It’s free once you’ve claimed this profile.
Report FAQ
What is the Ghost Test?
The Ghost Test checks whether an AI crawler can answer the questions buyers ask, such as pricing and main features. We ask an AI model each question twice about the page most likely to answer it: once using only the HTML the server sends (what crawlers like GPTBot read, since they don't run JavaScript), and once using the page as visitors see it. A question is flagged as a gap when only the visitor version can answer it.
Does a gap mean an AI hallucinated about this company?
No. A gap means the information exists on the site but AI crawlers can't read it without running JavaScript. That raises the risk that an AI assistant guesses or leaves the fact out, but it is not a record of a specific wrong answer.
How is the AIO score calculated?
The AIO score adds up four pillars: technical & crawlability (25 points), renderability (20), structure (30) and metadata (25). Each is scored on the HTML AI crawlers receive. The methodology page lists every check.
What do coverage and certainty mean?
Coverage describes how many of the site's important pages the audit managed to sample; certainty describes how consistent the evidence was. Lower values mean the report is directional and worth re-running.