AIO score
Needs work65 / 100
Top fixes
- Low Add Subheadings (missing from the server HTML on 4 of 8 sampled pages) (Structure & readability: 21/30)
- Low Add Lists / tables (missing from the server HTML on 4 of 8 sampled pages) (Structure & readability: 21/30)
- Medium Add Schema (JSON-LD) (missing from the server HTML on 4 of 8 sampled pages) (Metadata & consistency: 15/25)
Show 1 more fix
- Medium Add Canonical tag (missing from the server HTML on 4 of 8 sampled pages) (Metadata & consistency: 15/25)
Score breakdown
- Technical & crawlability (weakest) 15/25
- Renderability & JS 14/20
- Structure & readability 21/30
- Metadata & consistency 15/25
What's working
- Every sampled page has an H1 heading
Ghost Test: can AI crawlers answer buyer questions?
We ask an AI model each question twice: once using only the HTML a crawler like GPTBot receives, and once using the page as visitors see it after JavaScript runs. A question is flagged when only the visitor version can answer it.
What is the pricing? OK
Page: https://x.com/pricing
Both versions could answer: AI crawlers get the same information visitors do.
Answer from what the AI crawler sees
01 not found
Answer from what visitors see
01 not found
What are the main features? OK
Page: https://x.com/product
Both versions could answer: AI crawlers get the same information visitors do.
Answer from what the AI crawler sees
01 not found
Answer from what visitors see
01 not found
What integrations are listed? OK
Page: https://x.com/integrations
Both versions could answer: AI crawlers get the same information visitors do.
Answer from what the AI crawler sees
01 not found
Answer from what visitors see
01 not found
What security or compliance claims are present? OK
Page: https://x.com/trust
Both versions could answer: AI crawlers get the same information visitors do.
Answer from what the AI crawler sees
01 not found
Answer from what visitors see
01 not found
Page-by-page breakdown
Each sampled page, scored on what an AI crawler receives before any JavaScript runs.
- x.com 59/100
homepage · 100% of visible text in server HTML
Missing: SubheadingsMissing: Lists / tablesMissing: Schema (JSON-LD)Missing: Canonical tag - x.com/pricing 59/100
pricing · 100% of visible text in server HTML
Missing: SubheadingsMissing: Lists / tablesMissing: Schema (JSON-LD)Missing: Canonical tag -
docs · 7% of visible text in server HTML
Content needs JavaScript -
docs · 0% of visible text in server HTML
Content needs JavaScript - x.com/integrations 59/100
integrations · 100% of visible text in server HTML
Missing: SubheadingsMissing: Lists / tablesMissing: Schema (JSON-LD)Missing: Canonical tag - x.com/tos 100/100
product · 54% of visible text in server HTML
Content needs JavaScript - x.com/trust 59/100
security · 100% of visible text in server HTML
Missing: SubheadingsMissing: Lists / tablesMissing: Schema (JSON-LD)Missing: Canonical tag - x.com/privacy 75/100
security · 12% of visible text in server HTML
Content needs JavaScript
Audit scope
- Pages sampled
- 8
- How pages were found
- Homepage links only (no usable sitemap)
- Coverage · certainty
- partial · high
Crawl warnings
- Couldn't load https://api.x.com/
Compare to peers
- g2.com (no public report in this directory)
- cbinsights.com (audit report)
- semrush.com (audit report)
- theverge.com (audit report)
- fourthwall.com (no public report in this directory)
Can AI assistants open this site?
This report shows what AI crawlers read. It doesn’t test whether ChatGPT, Claude and Perplexity get past the site’s firewall when a person asks them about a page. If this is your company, the Threshold Test checks each assistant against your key pages and tells you what to change. It’s free once you’ve claimed this profile.
Report FAQ
What is the Ghost Test?
The Ghost Test checks whether an AI crawler can answer the questions buyers ask, such as pricing and main features. We ask an AI model each question twice about the page most likely to answer it: once using only the HTML the server sends (what crawlers like GPTBot read, since they don't run JavaScript), and once using the page as visitors see it. A question is flagged as a gap when only the visitor version can answer it.
Does a gap mean an AI hallucinated about this company?
No. A gap means the information exists on the site but AI crawlers can't read it without running JavaScript. That raises the risk that an AI assistant guesses or leaves the fact out, but it is not a record of a specific wrong answer.
How is the AIO score calculated?
The AIO score adds up four pillars: technical & crawlability (25 points), renderability (20), structure (30) and metadata (25). Each is scored on the HTML AI crawlers receive. The methodology page lists every check.
What do coverage and certainty mean?
Coverage describes how many of the site's important pages the audit managed to sample; certainty describes how consistent the evidence was. Lower values mean the report is directional and worth re-running.