AIO score
Strong72 / 100
Top fixes
- High Reduce JS-only content for core pages (AI crawlers may not render JS) (Renderability & JS: 6/20)
- Low Add Schema (JSON-LD) (missing from the server HTML on 11 of 12 sampled pages) (Metadata & consistency: 21/25)
Score breakdown
- Technical & crawlability 20/25
- Renderability & JS (weakest) 6/20
- Structure & readability 25/30
- Metadata & consistency 21/25
What's working
- Technical & crawlability: 20/25
- Structure & readability: 25/30
- Metadata & consistency: 21/25
- Every sampled page has an H1 heading
Ghost Test: can AI crawlers answer buyer questions?
We ask an AI model each question twice: once using only the HTML a crawler like GPTBot receives, and once using the page as visitors see it after JavaScript runs. A question is flagged when only the visitor version can answer it.
Homepage only: some of the pages the targeted questions need were not found, so we asked one broad question about the homepage instead.
What is this, and how does it make my life better? OK
Page: https://statsig.com/
Both versions could answer: AI crawlers get the same information visitors do.
Answer from what the AI crawler sees
01 Statsig is a modern product development platform that provides an integrated toolkit for experimentation, feature management, product analytics, session replays, and more. It makes your life better by allowing you to measure the impact of product releases, optimize features based on customer feedback, and streamline your product development process with a comprehensive set of tools. This helps you build better products faster, improve efficiency, and gain valuable insights into user engagement.
Answer from what visitors see
01 Statsig is a platform that provides tools for experimentation, feature management, product analytics, session replay, and more, all integrated into a single solution. It helps teams measure the impact of their product releases, optimize features based on user feedback, and streamline the decision-making process. By using Statsig, you can iterate faster, ship smarter, and gain valuable insights into user behavior, ultimately improving your product development and enhancing user satisfaction.
Page-by-page breakdown
Each sampled page, scored on what an AI crawler receives before any JavaScript runs.
- statsig.com 70/100
homepage · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) - statsig.com/pricing 70/100
pricing · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) - statsig.com/pricing 70/100
pricing · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) - docs.statsig.com 65/100
docs · 0% of visible text in server HTML
Content needs JavaScript Missing: Subheadings - statsig.com/roles/developers 70/100
docs · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) - statsig.com/integrations 70/100
integrations · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) - statsig.com/integrations 70/100
integrations · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) - statsig.com/how 70/100
product · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) - statsig.com/privacy 70/100
security · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) - statsig.com/privacy 70/100
security · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) - statsig.com/blog 70/100
blog · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD) - statsig.com/blog 70/100
blog · 0% of visible text in server HTML
Content needs JavaScript Missing: Schema (JSON-LD)
Audit scope
- Pages sampled
- 12
- How pages were found
- XML sitemap and homepage links
- Coverage · certainty
- complete · high
No crawl warnings: every sampled page loaded.
Compare to peers
No peer domains were associated with this audit.
Can AI assistants open this site?
This report shows what AI crawlers read. It doesn’t test whether ChatGPT, Claude and Perplexity get past the site’s firewall when a person asks them about a page. If this is your company, the Threshold Test checks each assistant against your key pages and tells you what to change. It’s free once you’ve claimed this profile.
Report FAQ
What is the Ghost Test?
The Ghost Test checks whether an AI crawler can answer the questions buyers ask, such as pricing and main features. We ask an AI model each question twice about the page most likely to answer it: once using only the HTML the server sends (what crawlers like GPTBot read, since they don't run JavaScript), and once using the page as visitors see it. A question is flagged as a gap when only the visitor version can answer it.
Does a gap mean an AI hallucinated about this company?
No. A gap means the information exists on the site but AI crawlers can't read it without running JavaScript. That raises the risk that an AI assistant guesses or leaves the fact out, but it is not a record of a specific wrong answer.
How is the AIO score calculated?
The AIO score adds up four pillars: technical & crawlability (25 points), renderability (20), structure (30) and metadata (25). Each is scored on the HTML AI crawlers receive. The methodology page lists every check.
What do coverage and certainty mean?
Coverage describes how many of the site's important pages the audit managed to sample; certainty describes how consistent the evidence was. Lower values mean the report is directional and worth re-running.