AIO score
Needs work67 / 100
Top fixes
- High Reduce JS-only content for core pages (AI crawlers may not render JS) (Renderability & JS: 6/20)
- Medium Add H1 heading (missing from the server HTML on 2 of 5 sampled pages) (Structure & readability: 18/30)
- Medium Add Subheadings (missing from the server HTML on 5 of 5 sampled pages) (Structure & readability: 18/30)
Show 1 more fix
- Low Add Schema (JSON-LD) (missing from the server HTML on 2 of 5 sampled pages) (Metadata & consistency: 23/25)
Score breakdown
- Technical & crawlability 20/25
- Renderability & JS (weakest) 6/20
- Structure & readability 18/30
- Metadata & consistency 23/25
What's working
- Technical & crawlability: 20/25
- Metadata & consistency: 23/25
Ghost Test: can AI crawlers answer buyer questions?
We ask an AI model each question twice: once using only the HTML a crawler like GPTBot receives, and once using the page as visitors see it after JavaScript runs. A question is flagged when only the visitor version can answer it.
Homepage only: some of the pages the targeted questions need were not found, so we asked one broad question about the homepage instead.
What is this, and how does it make my life better? OK
Page: https://prnewswire.co.uk/
Both versions could answer: AI crawlers get the same information visitors do.
Answer from what the AI crawler sees
01 PR Newswire is a service that provides news distribution, targeting, monitoring, and marketing solutions to help you connect and engage with target audiences globally. It makes your life better by enhancing the visibility of your news through a large multimedia distribution network, offering tools for smarter planning and content creation, and providing expert guidance to maximize the impact of your communications.
Answer from what visitors see
01 This is a press release distribution service called PR Newswire. It makes your life better by providing unmatched visibility for your news stories, allowing you to reach over 500,000 media outlets and influencers worldwide. The platform offers tools for planning, creating, and distributing content effectively, enhancing your communication efforts and maximizing results through advanced technology and expert support.
Page-by-page breakdown
Each sampled page, scored on what an AI crawler receives before any JavaScript runs.
- prnewswire.co.uk 53/100
homepage · 0% of visible text in server HTML
Content needs JavaScript Missing: H1 headingMissing: Subheadings -
docs · 0% of visible text in server HTML
Content needs JavaScript Missing: Subheadings - prnewswire.co.uk 53/100
product · 0% of visible text in server HTML
Content needs JavaScript Missing: H1 headingMissing: Subheadings - prnewswire.co.uk/resources 67/100
blog · 0% of visible text in server HTML
Content needs JavaScript Missing: SubheadingsMissing: Schema (JSON-LD) - prnewswire.co.uk/resources/ 67/100
blog · 0% of visible text in server HTML
Content needs JavaScript Missing: SubheadingsMissing: Schema (JSON-LD)
Audit scope
- Pages sampled
- 5
- How pages were found
- Homepage links only (no usable sitemap)
- Coverage · certainty
- partial · high
Crawl warnings
- Couldn't load https://prnewswire.co.uk/pricing
- Couldn't load https://prnewswire.co.uk/integrations
- Couldn't load https://prnewswire.co.uk/trust
- Couldn't load https://prnewswire.co.uk/security
Compare to peers
No peer domains were associated with this audit.
Can AI assistants open this site?
This report shows what AI crawlers read. It doesn’t test whether ChatGPT, Claude and Perplexity get past the site’s firewall when a person asks them about a page. If this is your company, the Threshold Test checks each assistant against your key pages and tells you what to change. It’s free once you’ve claimed this profile.
Report FAQ
What is the Ghost Test?
The Ghost Test checks whether an AI crawler can answer the questions buyers ask, such as pricing and main features. We ask an AI model each question twice about the page most likely to answer it: once using only the HTML the server sends (what crawlers like GPTBot read, since they don't run JavaScript), and once using the page as visitors see it. A question is flagged as a gap when only the visitor version can answer it.
Does a gap mean an AI hallucinated about this company?
No. A gap means the information exists on the site but AI crawlers can't read it without running JavaScript. That raises the risk that an AI assistant guesses or leaves the fact out, but it is not a record of a specific wrong answer.
How is the AIO score calculated?
The AIO score adds up four pillars: technical & crawlability (25 points), renderability (20), structure (30) and metadata (25). Each is scored on the HTML AI crawlers receive. The methodology page lists every check.
What do coverage and certainty mean?
Coverage describes how many of the site's important pages the audit managed to sample; certainty describes how consistent the evidence was. Lower values mean the report is directional and worth re-running.