AI visibility report

HubSpot

hubspot.com · Last audited May 3, 2026

AIO score

Needs work

66 / 100

Ghost Test

No gaps

0 / 4

key questions AI crawlers couldn't answer

Summary

hubspot.com has gaps that make it harder for AI crawlers to read (AIO 66/100), led by Renderability & JS (9/20). AI crawlers can find the pricing, the main features, a description of what the company does and a description of what the company does in the HTML your server sends.

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Top fixes

Show 1 more fix
  • Low Add Schema (JSON-LD) (missing from the server HTML on 8 of 12 sampled pages) (Metadata & consistency: 19/25)

Score breakdown

What's working

  • Technical & crawlability: 20/25

How the score is calculated

Ghost Test: can AI crawlers answer buyer questions?

We ask an AI model each question twice: once using only the HTML a crawler like GPTBot receives, and once using the page as visitors see it after JavaScript runs. A question is flagged when only the visitor version can answer it.

What is the pricing? OK

Page: https://hubspot.com/pricing

Both versions could answer: AI crawlers get the same information visitors do.

Answer from what the AI crawler sees 

01  not found

Answer from what visitors see 

01  not found
What are the main features? OK

Page: https://hubspot.com/product

Both versions could answer: AI crawlers get the same information visitors do.

Answer from what the AI crawler sees 

01  The main features of HubSpot include:
02  
03  1. **Marketing Hub**: AI-powered campaign planning, email automation, content creation, ad targeting, and analytics.
04  2. **Sales Hub**: CRM integration, sales pipeline management, email tracking, and reporting tools.
05  3. **Service Hub**: Customer support tools, knowledge base creation, and service automation.
06  4. **Content Hub**: Website and blog management, content creation tools, and SEO recommendations.
07  5. **Data Hub**: Data management, integration with other platforms, and data quality tools.
08  6. **Commerce Hub**: Payment processing, invoicing, and subscription management.
09  7. **HubSpot CRM**: Centralized database for managing contacts and sales activities.
10  
11  Additional features include AI-driven insights, customizable forms, automated workflows, and tools for collaboration across teams.

Answer from what visitors see 

01  Popular HubSpot Platform Features:
02  - Free CRM
03  - Live Chat
04  - AI Content Writer
05  - Website Builder
06  - Marketing Hub
07  - Sales Hub
08  - Service Hub
09  - Content Hub
10  - Data Hub
11  - Commerce Hub
12  
13  Key Features:
14  - Marketing software for attracting audiences and running campaigns
15  - AI-powered tools for email, video marketing, and content creation
16  - Sales software for pipeline management and tracking
17  - Customer service tools for support and relationship management
18  - Data management software for unifying customer data
What integrations are listed? OK

Page: https://hubspot.com/integrations

Both versions could answer: AI crawlers get the same information visitors do.

Answer from what the AI crawler sees 

01  not found

Answer from what visitors see 

01  not found
What security or compliance claims are present? OK

Page: https://legal.hubspot.com/security

Both versions could answer: AI crawlers get the same information visitors do.

Answer from what the AI crawler sees 

01  HubSpot claims to have an end-to-end approach to data security, privacy, and control, providing a security infrastructure that keeps data safe. They emphasize compliance with regulations such as GDPR, offering features like "GDPR delete," consent tracking, and customizable cookie tracking consent banners. HubSpot products are hosted with cloud infrastructure providers that have SOC 2 Type 2 and ISO 27001 certifications. They also have a publicly available SOC 3 report and a confidential SOC 2 Type 2 report. Additionally, HubSpot employs encryption for data in transit and at rest, and they have a framework called "Mainsail" for building secure products.

Answer from what visitors see 

01  HubSpot claims to have an end-to-end approach to data security, privacy, and control, with tools that empower teams to achieve compliance. They provide access to documents and reports related to data privacy, security, and compliance in their Trust Center, including SOC3 and SOC 2 Type 2 reports. HubSpot emphasizes compliance with GDPR and similar regulations, offering features like "GDPR delete," consent tracking, and customizable cookie tracking consent banners. Their security program is driven by compliance and regulatory requirements, as well as industry best practices like the OWASP Top 10 and CIS Critical Security Controls. Additionally, they implement a defense-in-depth approach to security and provide features such as standard SSL certificates, single sign-on (SSO), two-factor authentication (2FA), and password-protected pages.

Page-by-page breakdown

Each sampled page, scored on what an AI crawler receives before any JavaScript runs.

Audit scope

Pages sampled
12
How pages were found
XML sitemap and homepage links
Coverage · certainty
complete · high

No crawl warnings: every sampled page loaded.

Compare to peers

Can AI assistants open this site?

This report shows what AI crawlers read. It doesn’t test whether ChatGPT, Claude and Perplexity get past the site’s firewall when a person asks them about a page. If this is your company, the Threshold Test checks each assistant against your key pages and tells you what to change. It’s free once you’ve claimed this profile.

Request a Threshold Test

Report FAQ

What is the Ghost Test?

The Ghost Test checks whether an AI crawler can answer the questions buyers ask, such as pricing and main features. We ask an AI model each question twice about the page most likely to answer it: once using only the HTML the server sends (what crawlers like GPTBot read, since they don't run JavaScript), and once using the page as visitors see it. A question is flagged as a gap when only the visitor version can answer it.

Does a gap mean an AI hallucinated about this company?

No. A gap means the information exists on the site but AI crawlers can't read it without running JavaScript. That raises the risk that an AI assistant guesses or leaves the fact out, but it is not a record of a specific wrong answer.

How is the AIO score calculated?

The AIO score adds up four pillars: technical & crawlability (25 points), renderability (20), structure (30) and metadata (25). Each is scored on the HTML AI crawlers receive. The methodology page lists every check.

What do coverage and certainty mean?

Coverage describes how many of the site's important pages the audit managed to sample; certainty describes how consistent the evidence was. Lower values mean the report is directional and worth re-running.

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