AI visibility report

factors

factors.ai · Last audited May 3, 2026

AIO score

Strong

74 / 100

Ghost Test

No gaps

0 / 4

key questions AI crawlers couldn't answer

Summary

factors.ai is in good shape for AI crawlers (AIO 74/100). The most room to improve is Renderability & JS (6/20). AI crawlers can find the pricing, the main features, a description of what the company does and a description of what the company does in the HTML your server sends.

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Top fixes

Score breakdown

What's working

  • Technical & crawlability: 20/25
  • Metadata & consistency: 25/25
  • Structured data (JSON-LD) on all 11 sampled pages
  • Every sampled page has an H1 heading

How the score is calculated

Ghost Test: can AI crawlers answer buyer questions?

We ask an AI model each question twice: once using only the HTML a crawler like GPTBot receives, and once using the page as visitors see it after JavaScript runs. A question is flagged when only the visitor version can answer it.

What is the pricing? OK

Page: https://factors.ai/pricing

Both versions could answer: AI crawlers get the same information visitors do.

Answer from what the AI crawler sees 

01  The pricing for Factors.ai includes the following plans:
02  
03  1. **Free Plan**: Basic features with data retention for 1 month.
04  2. **Basic Plan**: Everything in Free + additional features.
05  3. **Growth Plan**: Everything in Basic + advanced features for teams ready to level up.
06  4. **Enterprise Plan**: Everything in Growth + custom features for big-budget ABM campaigns.
07  
08  Custom pricing is available based on specific needs, and startup discounts are offered. Annual contracts are typically used for billing, with quarterly plans available upon request.

Answer from what visitors see 

01  Factors.ai offers custom pricing built for your needs, with startup discounts available. There are also different plans with specific features:
02  
03  1. **Free Plan**: 
04     - Just want to explore? Start with the basics.
05     - Identify companies visiting your website, analyze website traffic, and set up alerts.
06  
07  2. **Basic Plan**: 
08     - Perfect for just getting started.
09     - Includes everything in Free + unmask over 75% of companies visiting your website, segment accounts, and more.
10  
11  3. **Growth Plan**: 
12     - For teams ready to level-up.
13     - Includes everything in Basic + complete visibility over the buyer journey, custom account scoring, and advanced analytics.
14  
15  4. **Enterprise Plan**: 
16     - For big-budget ABM campaigns.
17     - Includes everything in Growth + predictive account scoring, increased LinkedIn Ads ROI, and enhanced conversions.
18
What are the main features? OK

Page: https://factors.ai/product

Both versions could answer: AI crawlers get the same information visitors do.

Answer from what the AI crawler sees 

01  The main features of the Factors.ai ABM Platform include:
02  
03  1. Account Intelligence - Real-time signals and buyer journey tracking
04  2. LinkedIn Adpilot - Pipeline-focused LinkedIn advertising
05  3. Google Adpilot - B2B-optimized Google advertising
06  4. Sales Intelligence - Intent-based sales enablement
07  5. Attribution and Analytics - Multi-touch revenue attribution
08  6. Website Visitor Identification - Uncover 75% of site visitors
09  7. GTM Engineering Services - Automated GTM operations

Answer from what visitors see 

01  The main features include:
02  
03  1. **Intent Capture**: Uncover hidden buyer journeys and track account behavior.
04  2. **Account Intelligence**: Consolidate data from various sources for dynamic list building and insights.
05  3. **LinkedIn Adpilot**: SmartReach for account-level frequency capping and auto-syncing intent-based audiences.
06  4. **Google Adpilot**: Enriched conversion data sent back to optimize targeting.
07  5. **Sales Intelligence**: Provide reps with account context and prioritize outreach based on intent.
08  6. **Attribution and Analytics**: Measure campaign impact and prove which efforts drive revenue.
09  7. **Website Visitor Identification**: Identify and track site visitors to understand their interests.
10  8. **GTM Engineering Services**: Support for strategy, campaign management, and operational engineering.
What integrations are listed? OK

Page: https://factors.ai/integrations

Both versions could answer: AI crawlers get the same information visitors do.

Answer from what the AI crawler sees 

01  The integrations listed are:
02  
03  1. CRM
04  2. Ad platforms (LinkedIn, Google)
05  3. Slack/Microsoft Teams
06  4. Customer Data Platforms (CDPs)
07  5. 6Sense/Clearbit Reveal
08  6. Chatbot
09  7. Review websites
10  8. Webhook

Answer from what visitors see 

01  The integrations listed are:
02  
03  1. CRM
04     - Hubspot
05     - Salesforce
06  
07  2. Ad platforms
08     - Google ads
09     - Meta ads
10     - LinkedIn ads
11     - Bing ads
12  
13  3. Communication
14     - Slack
15     - Microsoft Teams
16  
17  4. Customer Data Platform
18     - Segment
What security or compliance claims are present? OK

Page: https://factors.ai/security

Both versions could answer: AI crawlers get the same information visitors do.

Answer from what the AI crawler sees 

01  Factors.ai claims to have industry-leading security measures and complies with relevant regulations. Their security practices include:
02  
03  1. **Access Control and Organizational Security**: Employees and contractors sign confidentiality agreements, undergo training, and access is logged and limited based on roles with two-factor authentication.
04  
05  2. **Data Location**: Customer data is stored on Google Cloud Platform (GCP), which is SOC 1, SOC 2, and SOC 3 compliant.
06  
07  3. **Data Isolation and Encryption**: Customer data is encrypted in transit using TLS and at rest with AES-256. Access is protected by strong authentication and authorization controls.
08  
09  4. **Application Security**: A robust application security program is maintained, including secure coding practices and password hashing using bcrypt.
10  
11  5. **Incident Management and Disaster Recovery**: Incidents must be reported to the Data Protection Officer, and data is backed up regularly in multiple geographic locations.
12  
13  6. **International Data Transfers**: Additional safeguards are implemented for personal data transferred to the US, including encryption and access controls.
14  
15  These measures demonstrate a commitment to data security and compliance with applicable regulations.

Answer from what visitors see 

01  The security or compliance claims present include:
02  
03  1. **Compliance with SOC Standards**: GCP's data center is SOC 1, SOC 2, and SOC 3 compliant.
04  2. **Data Security During Transit & At Rest**: Data is encrypted using TLS and AES-256.
05  3. **Robust Application Security Program**: Includes manual and automated security reviews, risk assessments, and role-based access controls.
06  4. **Access Control and Organizational Security**: Employees and contractors sign confidentiality agreements and undergo security training.
07  5. **Data Isolation and Encryption**: Customer data is logically separated and protected by strong authentication and authorization controls.
08  6. **Incident Management and Disaster Recovery**: Policies for reporting data security incidents and maintaining backups.
09  7. **International Data Transfers**: Adoption of supplementary measures to protect personal data transferred under the EU Standard Contractual Clauses.
10  8. **GDPR Compliance**: Mention of GDPR compliance in the context of data protection.
11  
12  These claims highlight the organization's commitment to maintaining security and compliance standards.

Page-by-page breakdown

Each sampled page, scored on what an AI crawler receives before any JavaScript runs.

Audit scope

Pages sampled
11
How pages were found
XML sitemap and homepage links
Coverage · certainty
complete · high

No crawl warnings: every sampled page loaded.

Compare to peers

No peer domains were associated with this audit.

Can AI assistants open this site?

This report shows what AI crawlers read. It doesn’t test whether ChatGPT, Claude and Perplexity get past the site’s firewall when a person asks them about a page. If this is your company, the Threshold Test checks each assistant against your key pages and tells you what to change. It’s free once you’ve claimed this profile.

Request a Threshold Test

Report FAQ

What is the Ghost Test?

The Ghost Test checks whether an AI crawler can answer the questions buyers ask, such as pricing and main features. We ask an AI model each question twice about the page most likely to answer it: once using only the HTML the server sends (what crawlers like GPTBot read, since they don't run JavaScript), and once using the page as visitors see it. A question is flagged as a gap when only the visitor version can answer it.

Does a gap mean an AI hallucinated about this company?

No. A gap means the information exists on the site but AI crawlers can't read it without running JavaScript. That raises the risk that an AI assistant guesses or leaves the fact out, but it is not a record of a specific wrong answer.

How is the AIO score calculated?

The AIO score adds up four pillars: technical & crawlability (25 points), renderability (20), structure (30) and metadata (25). Each is scored on the HTML AI crawlers receive. The methodology page lists every check.

What do coverage and certainty mean?

Coverage describes how many of the site's important pages the audit managed to sample; certainty describes how consistent the evidence was. Lower values mean the report is directional and worth re-running.

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