AIO score
Strong77 / 100
Top fixes
- High Reduce JS-only content for core pages (AI crawlers may not render JS) (Renderability & JS: 6/20)
Score breakdown
- Technical & crawlability 20/25
- Renderability & JS (weakest) 6/20
- Structure & readability 26/30
- Metadata & consistency 25/25
What's working
- Technical & crawlability: 20/25
- Structure & readability: 26/30
- Metadata & consistency: 25/25
- Structured data (JSON-LD) on all 4 sampled pages
- Every sampled page has an H1 heading
Ghost Test: can AI crawlers answer buyer questions?
We ask an AI model each question twice: once using only the HTML a crawler like GPTBot receives, and once using the page as visitors see it after JavaScript runs. A question is flagged when only the visitor version can answer it.
Homepage only: some of the pages the targeted questions need were not found, so we asked one broad question about the homepage instead.
What is this, and how does it make my life better? OK
Page: https://backlinko.com/
Both versions could answer: AI crawlers get the same information visitors do.
Answer from what the AI crawler sees
01 Backlinko is a resource for SEO training and link building strategies. It can make your life better by providing you with the knowledge and tools to improve your website's search engine optimization, helping you attract more traffic and enhance your online presence.
Answer from what visitors see
01 This is a resource platform called Backlinko that provides articles, tools, and templates focused on SEO (Search Engine Optimization) and AI search strategies. It aims to improve your life by offering clear, actionable strategies and step-by-step frameworks to help you rank better in search engines, thereby increasing your website's traffic, trust, and visibility.
Page-by-page breakdown
Each sampled page, scored on what an AI crawler receives before any JavaScript runs.
- backlinko.com 75/100
homepage · 0% of visible text in server HTML
Content needs JavaScript noindex - backlinko.com/ai-seo 81/100
product · 0% of visible text in server HTML
Content needs JavaScript noindex - backlinko.com/blog 75/100
blog · 0% of visible text in server HTML
Content needs JavaScript noindex -
blog · 0% of visible text in server HTML
Content needs JavaScript noindex Missing: Subheadings
Audit scope
- Pages sampled
- 4
- How pages were found
- Homepage links only (no usable sitemap)
- Coverage · certainty
- partial · high
Crawl warnings
- Couldn't load https://backlinko.com/pricing
- Couldn't load https://backlinko.com/integrations
- Couldn't load https://backlinko.com/trust
- Couldn't load https://backlinko.com/security
Compare to peers
- semrush.com (audit report)
- cbinsights.com (audit report)
- searchxpro.com (audit report)
- adhamster.com (no public report in this directory)
- similarweb.com (no public report in this directory)
Can AI assistants open this site?
This report shows what AI crawlers read. It doesn’t test whether ChatGPT, Claude and Perplexity get past the site’s firewall when a person asks them about a page. If this is your company, the Threshold Test checks each assistant against your key pages and tells you what to change. It’s free once you’ve claimed this profile.
Report FAQ
What is the Ghost Test?
The Ghost Test checks whether an AI crawler can answer the questions buyers ask, such as pricing and main features. We ask an AI model each question twice about the page most likely to answer it: once using only the HTML the server sends (what crawlers like GPTBot read, since they don't run JavaScript), and once using the page as visitors see it. A question is flagged as a gap when only the visitor version can answer it.
Does a gap mean an AI hallucinated about this company?
No. A gap means the information exists on the site but AI crawlers can't read it without running JavaScript. That raises the risk that an AI assistant guesses or leaves the fact out, but it is not a record of a specific wrong answer.
How is the AIO score calculated?
The AIO score adds up four pillars: technical & crawlability (25 points), renderability (20), structure (30) and metadata (25). Each is scored on the HTML AI crawlers receive. The methodology page lists every check.
What do coverage and certainty mean?
Coverage describes how many of the site's important pages the audit managed to sample; certainty describes how consistent the evidence was. Lower values mean the report is directional and worth re-running.