AI visibility report

activecampaign

activecampaign.com · Last audited May 3, 2026

AIO score

Strong

70 / 100

Ghost Test

Gaps found

2 / 4

key questions AI crawlers couldn't answer

Summary

activecampaign.com is in good shape for AI crawlers (AIO 70/100). The most room to improve is Renderability & JS (6/20). AI crawlers could not find the pricing and a description of what the company does without running JavaScript, so AI assistants may guess or leave it out.

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Top fixes

Score breakdown

What's working

  • Technical & crawlability: 20/25
  • Metadata & consistency: 23/25

How the score is calculated

Ghost Test: can AI crawlers answer buyer questions?

We ask an AI model each question twice: once using only the HTML a crawler like GPTBot receives, and once using the page as visitors see it after JavaScript runs. A question is flagged when only the visitor version can answer it.

What is the pricing? Gap

Page: https://activecampaign.com/pricing

Only the visitor version could answer: AI crawlers miss this information.

Answer from what the AI crawler sees 

01  not found

Answer from what visitors see 

01  Pricing details are as follows:
02  
03  1. **Enterprise**: Starts at $145/month (billed annually)
04  2. **Pro**: Starts at $79/month (billed annually)
05  3. **Plus**: Starts at $49/month (billed annually)
06  4. **Starter**: Starts at $15/month (billed annually)
07  
08  For tailored pricing, you can request a pricing package based on your business needs.
What are the main features? OK

Page: https://activecampaign.com/features

Both versions could answer: AI crawlers get the same information visitors do.

Answer from what the AI crawler sees 

01  The main features include:
02  
03  1. Access to a vast ecosystem of over 1,000 apps and integrations.
04  2. Powerful filtering capabilities to curate integrated solutions.
05  3. Ability to sync ActiveCampaign HQ with existing tech stacks.
06  4. Holistic view of marketing performance across franchisees.
07  5. Custom Objects for storing and activating non-standard data.
08  6. Automation triggers based on integration data.
09  7. Personalized outreach and segmentation based on real-time data.
10  8. Comprehensive API documentation for custom integrations.

Answer from what visitors see 

01  The main features include:
02  
03  1. Central hub for franchise operations with email and marketing workflow automation.
04  2. Access to over 1,000 apps and integrations for optimizing tech stack.
05  3. Custom Objects for storing and activating non-standard data.
06  4. Ability to segment contacts and trigger automations based on integrated data.
07  5. Personalized campaigns using real-time data from connected tools.
What integrations are listed? Gap

Page: https://activecampaign.com/integrations

Only the visitor version could answer: AI crawlers miss this information.

Answer from what the AI crawler sees 

01  not found

Answer from what visitors see 

01  Webflow, Postmark, Claude
What security or compliance claims are present? OK

Page: https://activecampaign.com/security

Both versions could answer: AI crawlers get the same information visitors do.

Answer from what the AI crawler sees 

01  ActiveCampaign claims to be heavily focused on GDPR, SOC 2, and HIPAA compliance. They continuously improve their security to exceed compliance standards. Additionally, they emphasize proactive security measures, including automated security scanning tools, multi-factor authentication, and a secure software development lifecycle. Their Trust Center provides transparency into their security, privacy, and compliance controls.

Answer from what visitors see 

01  ActiveCampaign is heavily focused on GDPR, SOC 2, and HIPAA compliance.

Page-by-page breakdown

Each sampled page, scored on what an AI crawler receives before any JavaScript runs.

Audit scope

Pages sampled
11
How pages were found
Homepage links only (no usable sitemap)
Coverage · certainty
partial · high

Crawl warnings

  • Couldn't load https://activecampaign.com/trust

Compare to peers

Can AI assistants open this site?

This report shows what AI crawlers read. It doesn’t test whether ChatGPT, Claude and Perplexity get past the site’s firewall when a person asks them about a page. If this is your company, the Threshold Test checks each assistant against your key pages and tells you what to change. It’s free once you’ve claimed this profile.

Request a Threshold Test

Report FAQ

What is the Ghost Test?

The Ghost Test checks whether an AI crawler can answer the questions buyers ask, such as pricing and main features. We ask an AI model each question twice about the page most likely to answer it: once using only the HTML the server sends (what crawlers like GPTBot read, since they don't run JavaScript), and once using the page as visitors see it. A question is flagged as a gap when only the visitor version can answer it.

Does a gap mean an AI hallucinated about this company?

No. A gap means the information exists on the site but AI crawlers can't read it without running JavaScript. That raises the risk that an AI assistant guesses or leaves the fact out, but it is not a record of a specific wrong answer.

How is the AIO score calculated?

The AIO score adds up four pillars: technical & crawlability (25 points), renderability (20), structure (30) and metadata (25). Each is scored on the HTML AI crawlers receive. The methodology page lists every check.

What do coverage and certainty mean?

Coverage describes how many of the site's important pages the audit managed to sample; certainty describes how consistent the evidence was. Lower values mean the report is directional and worth re-running.

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