Source: https://aiexorcist.com/company/substack-com
Last-verified: 2026-10-27
Summary: AI visibility report for substack.com: AIO 68/100.
substack — AI visibility report
- Domain: substack.com
- Human profile: https://aiexorcist.com/company/substack-com
- Last audited: 2026-05-03
substack.com has gaps that make it harder for AI crawlers to read (AIO 68/100), led by Renderability & JS (6/20). AI crawlers can find a description of what the company does in the HTML your server sends.
Scores
- AIO score: 68 / 100
- Ghost Test: 0 of 1 key questions not answerable from server HTML
- Technical & crawlability: 20 / 25
- Renderability & JS: 6 / 20
- Structure & readability: 22 / 30
- Metadata & consistency: 20 / 25
Prioritized remediation
- High: Reduce JS-only content for core pages (AI crawlers may not render JS)
- Low: Add H1 heading (missing from the server HTML on 1 of 2 sampled pages)
- Low: Add Schema (JSON-LD) (missing from the server HTML on 2 of 2 sampled pages)
What's working
- Technical & crawlability: 20/25
- Metadata & consistency: 20/25
Ghost Test (can AI crawlers answer buyer questions?)
Each question is answered twice: from what a non-JavaScript AI crawler receives, and from the page after JavaScript runs. A question is flagged as a gap when only the second can answer. A gap is a hallucination risk, not an observed hallucination.
What is this, and how does it make my life better?
- Status: OK
- Page: https://substack.com/
Answer from what the AI crawler sees:
This is Substack, an app for independent voices. It makes your life better by allowing you to make money doing the work you believe in and join interesting and insightful discussions.
Answer from what visitors see:
not found
Page-by-page breakdown
| Page | Score | Text in server HTML | Issues |
|---|---|---|---|
| https://substack.com/ | 57 | 0% | noindex, missing H1 heading, missing Schema (JSON-LD) |
| https://substack.com/about | 70 | 0% | content needs JavaScript, missing Schema (JSON-LD) |
Audit scope
- Pages sampled: 2
- How pages were found: Homepage links only (no usable sitemap)
- Coverage: partial · Certainty: medium
- Warning: Couldn't load https://substack.com/pricing
- Warning: Couldn't load https://substack.com/integrations
- Warning: Couldn't load https://substack.com/trust
- Warning: Couldn't load https://substack.com/security
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